Pernikahan dini masih menjadi salah satu permasalahan serius yang dihadapi remaja di Indonesia, termasuk di Kabupaten Majene, Provinsi Sulawesi Barat. Untuk menanggulangi masalah tersebut, pemerintah melalui Badan Kependudukan dan Keluarga Berencana Nasional (BKKBN) meluncurkan Program Generasi Berencana (GenRe) yang bertujuan menunda usia perkawinan, meningkatkan kualitas hidup remaja, serta membentuk generasi yang berkarakter dan berencana. Penelitian ini bertujuan untuk menganalisis efektivitas Program Genre dalam pencegahan pernikahan dini pada remaja di SMAN 1 Sendana. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan penelitian terdiri atas siswa, guru bimbingan konseling, serta pengurus Pusat Informasi dan Konseling Remaja (PIK-R) Lawuaya. Analisis data dilakukan berdasarkan lima indikator efektivitas program menurut Edy Sutrisno, yaitu pemahaman program, ketepatan sasaran, ketepatan waktu, pencapaian tujuan, dan perubahan nyata. Hasil penelitian menunjukkan bahwa pelaksanaan Program GenRe di SMAN 1 Sendana tergolong cukup efektif. Program ini berhasil meningkatkan pengetahuan remaja tentang kesehatan reproduksi, bahaya pernikahan dini, serta pentingnya perencanaan masa depan. Indikator ketepatan sasaran dan pencapaian tujuan berjalan baik karena mampu menjangkau kelompok remaja SMA sebagai sasaran utama. Namun, masih terdapat
kendala pada indikator ketepatan waktu akibat benturan dengan kegiatan sekolah. Secara keseluruhan, Program GenRe memberikan dampak positif berupa penurunan angka pernikahan dini, peningkatan kesadaran pendidikan, dan pembentukan karakter remaja yang lebih bertanggung jawab dan berencana.
Early marriage remains a serious problem facing adolescents in Indonesia, including in Majene Regency, West Sulawesi Province. To address this issue, the government, through the National Population and Family Planning Agency (BKKBN), launched the Generation Planning Program (GenRe), which aims to delay marriage, improve the quality of life for adolescents, and develop a generation with character and planning. This study aims to analyze the effectiveness of the GenRe Program in preventing early marriage among adolescents at SMAN 1 Sendana. The study used a qualitative approach, collecting data through in-depth interviews, observation, and
documentation. The informants included students, guidance and counseling teachers, and administrators of the Lawuaya Youth Information and Counseling Center (PIKR). Data analysis was conducted based on five indicators of program effectiveness according to Edy Sutrisno: program understanding, targeting accuracy, timeliness, goal achievement, and tangible change. The results indicate that the implementation of the GenRe Program at SMAN 1 Sendana is quite effective. The program successfully increased adolescents' knowledge
about reproductive health, the dangers of early marriage, and the importance of future planning. The indicators of targeting accuracy and goal achievement performed well, as it reached the primary target group of high school adolescents. However, there are still challenges with the punctuality indicator due to conflicts with school activities. Overall, the GenRe Program has had a positive impact, reducing the rate of early marriage, increasing educational awareness, and developing more responsible and planned youth character.