Penelitian ini bertujuan untuk mengetahui Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Mobil Daihatsu gran max pick up. Pendekatan penelitian ini adalah pendekatan kuantitatif. Lokasi penelitian ini dilakukan di kabupaten Mamuju Tengah provinsi Sulawesi Barat. Populasi dalam penelitian ini adalah pengguna mobil Gran max pick up di Kabupaten Mamuju tengah. Untuk mendapatkan sampel yang dapat mewakili populasi, maka dalam penentuan sampel penelitian ini digunakan metode accidential sampling. Jumlah sampel yang digunakan sebanyak 60 responden. Analisis data dilakukan dengan menggunakan SPSS versi 23. Hasil penelitian menunjukkan bahwa variabel Harga berpengaruh signifikan terhadap keputusan pembelian mobil gran max pick up.dari hasil pengujian variabel kualitas produk berpengaruh signifikan terhadap keputusan pembelian mobil gran max pick up selanjutnya harga dan kualitas produk secara bersama-sama berpengaruh simultan terhadap keputusan pembelian mobil gran max pick up.
This study aims to determine the influence of price and product quality on the decision to purchase Daihatsu Gran Max Pick Up cars. The research approach is a quantitative approach. The location of this research was conducted in Central Mamuju Regency, West Sulawesi Province. The population in this study were users of Gran Max Pick Up cars in Central Mamuju Regency. To obtain a sample that
can represent the population, the accidental sampling method was used in determining the sample of this study. The number of samples used was 60 respondents. Data analysis was carried out using SPSS version 23. The results of the study showed that the Price variable had a significant effect on the decision to purchase a Gran Max Pick Up car. From the results of testing the product quality variable, it had a significant effect on the decision to purchase a Gran Max Pick Up car, then the price and product quality together had a simultaneous effect on the decision to purchase a Gran Max Pick Up car.