Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan prinsip Maslahah Mursalah dalam jual beli produk boikot di Kabupaten Majene. Pendekatan penelitian ini adalah kualitatif fenomenologi yang bertujuan untuk menganalisis prinsip maslahah mursalah dalam jual beli produk boikot. Lokasi penelitian dilaksanakan di Pasar Sentral Majene, Alfamidi dan Indomaret di Kota Majene. Pengambilan data penelitian dengan teknik wawancara dan jenis data yang digunakan adalah data primer. Berdasarkan hasil penelitian bahwa masyarakat di Kota Majene masih aktif dalam menjual maupun membeli produk yang diboikot sehingga penerapan prinsip maslahah mursalah dan fatwa MUI belum diimplementasikan sepenuhnya di kota Majene karena masyarakat di kota Majene tidak konsisten dalam melakukan pemboikotan produk-produk terafiliasi Israel yang hanya dilakukan pada awal isu boikot beredar.

This study aims to determine and analyze the application of principles maslahah mursalah principle in buying and selling boycotted products in Majene Regency. This research approach is qualitative phenomenology which aims to analyzing the principle of maslahah mursalah in buying and selling boycotted products. Location The research was carried out at Majene Central Market, Alfamidi and Indomaret in Majene City. Data collecting of the study was done using interview interview techniques and the type of data used is primary data. based on research results, people in the city of Majene are still active in selling and buying boycotted products, so the implementation of the Maslahah Murlahah and MUI Fatwa principles has not been fully implemented in the city of Majene because people in the city of Majene are inconsistent in boycotting Israeli-affiliated products, which was only carried out at the beginning of the boycott issue circulating.