Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Price Discount Dan In-Store Display Terhadap Impulse Buying konsumen Indomaret di Kab. Majene. Pendekatan Penelitian ini adalah pendekatan kuantitatif. Lokasi penelitian ini dilaksanakan di Indomaret yang terdapat pada Kabupaten Majene, Provinsi Sulawesi Barat. Untuk mendapatkan sampel yang dapat mewakili populasi, maka dalam penentuan sampel sehingga jumlah responden yang diperoleh sebesar 65 responden. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda dan uji asumsi klasik. Hasil penelitian menunjukkan secara parsial dan simultan Price Discount dan In-Store Display berpengaruh positif dan signifikan terhadap Impulse Buying konsumen Indomaret di Kab. Majene.
This research aims to determine and analyze the influence of price discounts and instore displays on the impulse buying of Indomaret consumers in Majene regency. This research approach is a quantitative approach. The location of this research was carried out at Indomaret in Majene Regency, West Sulawesi Province. To obtain a sample that can represent the population, the sample was determined so that the number of respondents obtained was 65 respondents. Data analysis was carried out using multiple linear regression analysis and classical assumption tests. The research results show that partially and simultaneously Price Discount and In-Store Display have a positive and significant effect on the Impulse Buying of Indomaret consumers in Majene regency.