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ISRAWATI, ISRAWATI (2025) PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI KONSUMEN PADA MINUMAN YOTTA DI KABUPATEN MAJENE THE EFFECT OF SERVICE QUALITY AND PRICE ON CONSUMER PURCHASE INTEREST IN YOTTA BEVERAGES IN MAJENE REGENCY. Diploma thesis, UNIVERSITAS SULAWESI BARAT.