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ADE, IRMA (2025) PENGARUH KEPERCAYAAN, ASSURANCE DAN EWOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK SECARA ONLINE DI SITUS LAZADA (Studi Kasus Pada Mahasiswa Universitas Sulawesi Barat Fakultas Ekonomi Program Studi Manajemen) The Influence Of Trust, Assurance and Ewom on Product Purchasing Decisions online on the Lazada site (Case Study of Students at the University of West Sulawesi, Faculty of Economics, Management Study Program). Diploma thesis, Universitas Sulawesi Barat.